WebMade Guide · Updated November 2026
The small business website checklist for 2027.
Short answer: A 2027 business website needs to load fast on a phone, say clearly what you do and where, let customers book or contact you in one tap, be easy for Google and AI assistants to read, and be watched so problems get fixed before customers notice.
Be found
- Your business name, services, area and hours written in plain text on the page, not only inside images.
- A page title and description that say what you do and where.
- Structured data (schema.org) for your business, services and questions.
- A sitemap, and the site submitted to Google Search Console and Bing Webmaster Tools.
- A Google Business Profile that links to the site, with the same name, address and phone.
Be trusted
- Real photos of your work, team and place.
- Clear prices or a clear way to get a quote.
- A secure https address on your own domain.
- Contact details that match everywhere your business is listed.
Be booked
- One-tap call, text and directions on mobile.
- Online booking, ordering or a quote form that works without an account.
- Confirmation texts or emails so customers know it went through.
- An answer after hours, even if you are not there.
Stay working
- Someone watching uptime and fixing problems.
- Updates and security handled for you.
- A simple way to change hours, services, prices and photos.
Check yours in a minute
The free website X-ray checks speed, search and contact paths and puts the findings in order, so you fix what matters first.
Questions, answered.
What is the first thing to fix?
Start with whatever stops a customer from contacting you on a phone: slow loading, a hidden phone number or a broken form. The free X-ray lists findings in order.
Do I still need a website if I have Google and social media?
Yes. A website is the one place you control. Your Google profile and social posts should point customers to it so they can book, order or call.
Does WebMade do all of this for me?
Yes. WebMade builds, launches and runs the site, including hosting, security, uptime checks and changes, on the Business OS plan you choose.
More guides.
See where your website stands.
The free X-ray checks speed, search and contact paths, and shows the evidence for each finding.
Run the free X-ray